Analysis Overview
This in-depth analysis covers all major Amazon departments and provides in-depth information around sales performance, retail media activity, promotional activity, and organic search over 2021.

Analysis Includes the following for each department:

• Top brands by share of sales in department
• Department best sellers by category
• Retail media activity by ad type
• Retail media activity by brand
• Promotion activity by ad type
• Promotion activity by brand
• Share of organic search among top brands
• Most popular organic keywords for top-selling items
• Top-Performing Items

Included Departments: Arts & Crafts, Automotive, Baby, Beauty, Cameras, Clothing, Computers, Electronics, Grocery, Health, Home & Kitchen, Kitchen, Office, Pets, Software, Sports & Outdoors, Tools, Toys, Video Games.