Amazon Private Apparel Brands Analysis | February 21

Amazon Data

This report dives into Amazon’s private apparel brand’s share of shelf, sales performance, search performance, top-selling products, brand performance, and keywords.

Key Takeaways

  • Amazon Essentials dominates in Share of Shelf and Sponsored Products across featured brands
  • Amazon Essentials is a strong competitor with other major brands like Hanes and Nike
  • Lark & Ro, Buttoned Down, & Mae have had no sponsored activity during the month
  • Daily Ritual is outperforming their peers in search even though they only sponsored 4% of items

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