Analysis Overview
This in-depth analysis covers all major Amazon departments and provides in depth information around sales performance, retail media activity, promotional activity, and organic search over the Cyber Five holiday.

Analysis Includes the following for each department:

• Top brands by share of sales in department
• Department best sellers by category
• Retail media activity by ad type
• Retail media activity by brand
• Promotion activity by ad type
• Promotion activity by brand
• Share of organic search among top brands
• Most popular organic keywords for top-selling items
• Top-Performing Items

Included Departments: Arts & Crafts, Automotive, Baby, Beauty, Cameras, Clothing, Computers, Electronics, Grocery, Health, Home & Kitchen, Kitchen, Office, Pets, Software, Sports & Outdoors, Tools, Toys, Video Games.