Analysis Overview

This in-depth analysis covers all major Amazon departments and provides in depth information around sales performance, retail media activity, promotional activity, and share of search  over the Prime Day event.

Analysis Includes:

• Department Overview
• Top Department Keywords
• Top brands by share of sales in department
• Department best sellers by category
• Top-performing items
• Share of organic search among top brands
• Most popular organic keywords for top-selling items
• Retail media activity by ad type
• Retail media activity by brand
• Promotion activity by ad type
• Promotion activity by brand