Grocery Private Brands Analysis | March 21

Amazon and Walmart Data

This report dives into Amazon and Walmart private grocery brand’s share of shelf, sales performance, search performance, top-selling products, brand performance, and keywords.

Key Takeaways

  • Walmart has 10X more grocery private brand items than Amazon
  • Amazon is aggressively leveraging paid search to promote Happy Belly and Solimo
  • Walmart is not promoting its private brands via paid search (extremely low activity for Great Value and Equate)
  • Happy Belly and Wickedly Prime are both seeing excellent Sales and Search lift from paid search
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