Grocery Private Brands Analysis | March 21
Amazon and Walmart Data
This report dives into Amazon and Walmart private grocery brand’s share of shelf, sales performance, search performance, top-selling products, brand performance, and keywords.
- Walmart has 10X more grocery private brand items than Amazon
- Amazon is aggressively leveraging paid search to promote Happy Belly and Solimo
- Walmart is not promoting its private brands via paid search (extremely low activity for Great Value and Equate)
- Happy Belly and Wickedly Prime are both seeing excellent Sales and Search lift from paid search